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Published
September 8, 2025
Author
Chad Chase, JD, CTFA

The Top Mistakes Corporate Executives Make with Their RSUs

Restricted stock units (RSUs) are part of many executive compensation packages. Because RSUs don’t vest immediately, they are more complex to manage than stocks you own outright.

Many executives don’t take steps to properly manage their RSUs. When this happens, they may unwittingly run into significant tax consequences when trying to cash out; and their ability to create long-term wealth may suffer.

Wondering if you’re managing your RSUs as efficiently as possible? These are some of the most common errors executives make with their RSUs.

Understanding RSUs

Before delving into common mistakes, it’s important to understand how RSUs work. These stock units are referred to as “restricted” because you don’t own them immediately. When a company issues restricted stock units, it is promising to grant you stock in the company in the future.

When the RSUs have “vested,” this means that full ownership is transferred to you. There are two common types of vesting schedules:

  • Time-based: You receive the stock after being with the company for a set period.
  • Performance-based: You receive the stock after meeting pre-set performance milestones.

RSUs are commonly part of executive compensation, but they are often granted to other employees as well.

Common RSU Mistakes

Here are some of the RSU mistakes we see executives make:

Not Understanding Tax Implications

Many executives sell at least some of their RSUs once they vest. However, before you cash in on your stock, you should be aware of the potential tax consequences of doing so. If the shares have appreciated in value since they vested, you’ll owe capital gains taxes when you sell them. 

If you’ve held your shares for less than a year, you’ll be taxed at the higher short-term capital gains rate. If you have held them for a year or more, you’ll owe the lower long-term capital gains tax.

Not Understanding Your Vesting Schedule

Each company that offers RSUs sets its own vesting schedule. If you don’t understand this schedule, you could accidentally end up paying more in taxes than necessary.

Many executives are granted a considerable number of restricted stock units. Having an accurate understanding of your vesting schedule is also essential while you’re building your financial plan.

Not Diversifying

Many executives feel deeply connected to their companies, and as a result, they are sometimes reluctant to sell some of their RSUs and diversify their portfolio. However, if a substantial portion of your investments is concentrated in one company, you’re exposing your portfolio to substantial risk.

You may feel confident in your company’s performance over time—especially when you’re part of its leadership. There’s still a chance that circumstances beyond your control may cause your company’s stock to plummet, and if it does, your portfolio could take a hit.

I often suggest that my clients sell a portion of their RSUs and reinvest the proceeds into a variety of different investments. When you have a diverse portfolio, you are often far better equipped to weather periods of market uncertainty.

Looking for Sound Management Strategies for Your RSUs?

Knowing what to do with your RSUs can be a challenge, but fortunately, you don’t have to make these important investment decisions alone. 

At CGN Advisors, we focus on the needs of professionals, executives, and small business owners. Whether you need assistance with tax, retirement, or financial planning, we’re here to help. 

As independent, fee-only fiduciaries, our focus is on helping you make your financial vision a reality and build the life you want to live. If you have questions about our services or want to get started, don’t hesitate to contact us. To schedule a meeting, call (785) 340-3434.

About Chad 

Chad Chase, JD, CTFA is a Managing Principal – Senior Financial Advisor at CGN Advisors, a Fee-Only, financial advisory firm based in Manhattan, Kansas. CGN’s team of financial advisors is made up of native Midwesterners who are passionate about helping clients plan for the future. While prioritizing personal relationships with clients, Chad has a passion for financial education, helping them better understand their situation and why certain recommendations are made. He enjoys getting to know clients and their families and seeing how their partnership helps them realize their goals. To some extent, he’s also a nerd who really enjoys numbers and problem-solving.

Chad obtained an associate’s degree from Butler Community College, a finance degree from Kansas State University, and a Juris Doctor from University of Nebraska College of Law. He is also a graduate of the American Bankers Association Graduate Trust School and has obtained the Certified Trust & Financial Advisor certification from the Institute of Certified Bankers. Prior to entering the wealth management industry, Chad worked in commercial banking for four years in Kansas City and Derby, Kansas, and practiced law in Manhattan. Before co-founding CGN Advisors with his business partners, he served as Vice President & Trust Officer at The Trust Company of Manhattan, Kansas, providing his clients with financial advice, investment management, and trust administration services. 

Chad grew up on a 100-year old ranch in Butler County, KS, which he still helps manage and operate. His wife, Segen, is a Manhattan native, a fellow KSU graduate, and a local physician practicing in internal medicine. They have two children, Solveig and Gantt. Both Chad and Segen are accomplished musicians and very active in the local music and art scene. In addition to music, he enjoys golf, basketball, KSU athletics, and traveling. To learn more about Chad, connect with him on LinkedIn.

Investment advisory services are offered through CGN Advisors, LLC, a fee-only SEC registered investment advisor. Tel: (910) FEE-ONLY. 

Investing involves substantial risk and has the potential for partial or complete loss of funds invested. Investments mentioned may not be suitable for all investors. Before investing in any investment product, potential investors should consult their financial or tax advisor, accountant, or attorney with regard to their specific situation. Information presented is for educational purposes only and does not intend to make an offer or solicitation for the sale or purchase of any specific securities, investments, or investment strategies.

The opinions expressed herein are those of certain CGN Advisors, LLC personnel and are subject to change without notice. The opinions referenced are as of the date of publication and are subject to revision due to changes in the market or economic conditions and may not necessarily come to pass. Any opinions, projections, or forward-looking statements expressed herein are solely those of the author, may differ from the views or opinions expressed by other areas of the firm, and are only for general informational purposes as of the date indicated.

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Michelle Lancaster is a Compliance Manager at CGN Advisors, a fee-only financial advisory firm based in Manhattan, Kansas. In her role as Compliance Manager, Michelle executes the day-to-day tasks of the firm’s compliance program, working to support the alignment and effectiveness of the firm’s policies and procedures with regulatory requirements. She also assists with the onboarding process for new Investment Adviser Representatives (IARs), facilitating the transition process for new team members. With a detail-oriented and proactive approach, she enjoys helping create processes designed to support both the firm and its advisors.

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Tax Advisor
Sheila Coomes, CPA is a Tax Advisor at CGN Advisors, a fee-only financial advisory firm based in Manhattan, Kansas. With more than 22 years of experience spanning public accounting, industry leadership, and higher education, Sheila specializes in tax strategy and business advisory services for individuals and small business owners.
At CGN, Sheila supports clients with tax preparation and works collaboratively with the firm’s financial advisors to deliver thoughtful, proactive tax planning. She is known for her people-centered approach. She is able to combine her technical expertise with an exceptional ability to listen, simplify complex tax concepts, and translate them into clear, actionable guidance. Her background as both a CPA and an educator fuels her passion for helping clients feel confident, informed, and in control of their financial decisions.
Sheila earned both her bachelor’s and master’s degrees from Kansas State University, with an emphasis in taxation. She began her career in public accounting at Ernst & Young in Kansas City, where she spent seven years and advanced to Audit Manager. She later served as Director of Accounting for Alco Stores, Inc. in Abilene, Kansas, overseeing public company financial reporting and worked closely with external auditors and tax teams. Sheila then returned to Manhattan as Controller for Purple Wave Auction, where she led financial reporting and external audit coordination.
Before joining CGN Advisors, Sheila spent nine years teaching accounting and auditing at Kansas State University, where she also developed and directed the Herbel Accounting Academy for incoming freshmen.
Outside of work, Sheila is a proud mom of three and she and her husband also share their home with three Boston Terriers. They enjoy traveling whenever they can.
Matt Schlossman, CFP®
Financial Advisor
Matt Schlossman, CFP® is a Financial Advisor at CGN Advisors, a Fee-Only financial advisory firm based in Manhattan, Kansas. He works directly with clients while also partnering with fellow advisors to support their client relationships. Matt’s greatest passion in his role is helping reduce financial stress by bringing clarity to complex financial situations and confidence to important decisions. He believes that when clients understand their financial picture, they are better equipped to focus on what matters most in their lives. Matt also has a strong interest in tax planning and enjoys collaborating closely with clients and their CPAs to develop and implement effective tax strategies.
Matt earned his degree in Personal Financial Planning, with a minor in Business, from Kansas State University and holds the CERTIFIED FINANCIAL PLANNER® designation. He values CGN Advisors’ collaborative, team-oriented culture and finds it both rewarding and energizing to work alongside colleagues in pursuit of the best outcomes for clients.
Beyond his work at CGN, Matt has been actively involved with the Financial Planning Association (FPA) for nearly three years, serving on the NexGen GATHER planning committee. In this role, he helps organize the FPA’s annual national conference, which supports the next generation of advisors by providing community, education, and resources to help professionals grow with confidence.
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Financial Planner
Cheryl Rauh is a Financial Planner at CGN Advisors, a Fee-Only, financial advisory firm based in Manhattan, KS. In her role, Cheryl supports CGN’s Financial Advisors by putting together clients’ current financial picture and their financial plan, empowering advisors to help clients take action toward achieving their financial goals. She enjoys the variety in financial planning—there are so many ways a person can live and plan for their best life. Each household is unique and dynamic.
Cheryl earned a Bachelor of Arts in English from the University of Northern Colorado, as well as a Master of Arts in English and a Graduate Certificate in Personal Financial Planning, both from Kansas State University. She has previously worked in technical writing, grant writing, and college academic support. Helping college students navigate financial challenges and plan for financial transitions after graduation led her to financial planning as a career.
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A Manhattan native, MaKenna earned her bachelor’s degree in political science from Kansas State University and went on to complete her master’s in public administration. She also holds a Certificate in Nonprofit Leadership and minors in Leadership Studies and Primary Texts.
Before joining CGN, MaKenna served as Director of Marketing at the Greater Manhattan Community Foundation, where she led communications efforts and supported strategic community initiatives. She remains actively involved as a current Young Trustee of the Foundation and as a member of the LightMHK Events Marketing Committee. She also fosters animals through Purple Power Animal Welfare Society (Purple PAWS), where she adopted her dog, Karma. On weekends, you’ll likely find her crocheting, watching Big Brother, or tailgating at a K-State football game with friends and family.
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Kendall obtained a degree in personal financial planning with minors in Business administration and communication studies, from Kansas State University. Outside of the office, she is a Greater Manhattan Community Foundation Young Trustee and a volunteer with the Common Table organization in Manhattan.
Cal Shimkus, CFP®
Associate Portfolio Manager
Cal Shimkus, CFP®, is an Associate Portfolio Manager at CGN Advisors, a Fee-Only, financial advisory firm based in Manhattan, Kansas. In his role, Cal combines his interest in finance with his passion for helping people. Mainly working with lead advisors and the investment team, he enjoys being a part of what helps clients realize their goals. Cal believes everyone deserves the opportunity to be financially independent and live their desired lifestyle. He loves providing clients the help today that can guide them for the rest of their lives, removing stress and fear of the unknown so they can live freely now and in the future.
Cal graduated from Kansas State University in May of 2022 with a Bachelor of Science in Personal Financial Planning and minors in business administration and leadership studies. He also graduated with the Investment Management certificate and Kansas Insurance certificate. He started at CGN as an intern in May 2021 and continued working part-time through graduation, after which he joined the firm full-time. Cal appreciates the tight-knit group of talented and hardworking people he works alongside every day, and his communication and adaptability skills serve him well as a versatile member of multiple teams at CGN. Cal’s favorite hobby is traveling, and he often visits family in Raleigh, NC, or Oxford, KS. He also enjoys watching K-State and Kansas City sports teams and playing golf or exercising most evenings and weekends.
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Financial Advisor
Brigham Glaves is a Financial Advisor at CGN Advisors, a Fee-Only, financial advisory firm based in Manhattan, Kansas. Brigham leads his own client relationships and assists lead advisors with client relationship management. Brigham loves watching clients progress toward their goals over time and observing the integration between the relationship with an advisor, building a financial plan, and navigating investment management. He enjoys diverse client backgrounds and the relationship with early wealth builders as well as retirees. A quick learner who’s good with computer software and client education, Brigham is always looking to expand his toolbox of financial planning strategies.
Brigham obtained a Personal Financial Planning degree from Kansas State University and holds the CFP® certification. Since joining the CGN team, he has fallen in love with the culture and business model of the firm. Brigham enjoys spending time with his wife, fishing, and watching football, however, golf is his biggest hobby and consumes the majority of his free time.
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As Senior Operations Associate on our Operations team, Kathy Switzer is responsible for client invoicing and billing and QuickBooks administration for CGN Advisors. Prior to joining CGN Advisors, she was an Account Administrator at The Trust Company in Manhattan, KS, for 15+ years. Kathy also worked as an elementary school teacher for 15 years (1 year in Riley and 14 years in Dwight, KS).
Kathy earned a Bachelor of Science in Elementary Education, a Master of Science in Educational Administration, and a Graduate Certificate in Personal Financial Planning from Kansas State University. She also completed the Trust & Financial Services School and Advanced Trust Administration School offered by the Schools of Banking.
Kathy grew up in Council Grove, KS, in a close family of six children. She has been married to her husband, Kelly, since 1984. They raised their two daughters, Abby and Ally, in Dwight, KS. They currently reside in Salina, KS, near their two grandsons, Hayden and Easton. In her free time, Kathy loves spending time with family.
Kathy Bettencourt
Senior Client Service Associate
Kathy Bettencourt has lived and worked in the Manhattan area for many years, first as a travel agent coordinating team travel for K-State athletic teams and escorting groups, and then as office manager for Kansas State Women’s Basketball under Coach Patterson prior to joining Scott at Professional Planning Services.
For the last 18 years, Kathy has assisted Scott with all aspects of client service and office management at PPS prior to joining CGN Advisors as a Senior Client Service Associate, where she will continue to assist Scott and local Manhattan office advisors with client relationship management.
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Lead Advisor
Lindsay Adams is a Lead Advisor at CGN Advisors, a Fee-Only, financial advisory firm based in Manhattan, Kansas. She is a CERTIFIED FINANCIAL PLANNER® professional and holds the Certified Farm Succession Coordinator designation. In her role, Lindsay aims to walk alongside her clients as they navigate financial decision-making, and she loves seeing them accomplish their goals with actionable steps and experience the financial freedom to do what their heart desires. With a mission to serve others, she genuinely cares about what goes on in her clients’ lives, the big and the small, beyond the financial.
Lindsay graduated from the Personal Financial Planning program at Kansas State University with a minor in business. Prior to joining CGN as an Associate Advisor, Lindsay gained experience in different aspects of the financial services industry. She worked in banking during high school and college and helped fellow students at a financial counseling on-campus job, which showed her many different ways people interact with money and spurred a desire to assist others in financial planning. Outside of work, Lindsay is active in her church, enjoys singing and being outside, whether running or hiking, and spending time on the farm. She’s always looking forward to the next travel adventure.
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Senior Advisor
Jamie Bosse, CFP®, RFC, CCFC, is a Senior Advisor at CGN Advisors, a Fee-Only, financial advisory firm based in Manhattan, Kansas. In her role, Jamie works with individuals and families to organize their financial lives, maximize their human capital, and move closer to their life goals. She specializes in working with parents in their 30s and 40s, a life stage where many can feel “stuck” balancing career advancement, family time, and financial goals. Jamie helps clients navigate these competing priorities and make real progress. Her empathetic approach, grounded in her own experience as a working mother of four, resonates with clients, who appreciate her non-judgmental, forward-focused guidance. An advisor since 2004, Jamie finds immense satisfaction in partnering with clients on their financial journey. She loves hearing them say, “We are finally turning into the people we aspired to be.”
Selected from a nationwide pool based on her accomplishments, contributions, leadership, and promise, Jamie was named to the “Investment News 40 Under 40” list in 2020 and was part of the Leadership Manhattan Class of 2020. She is also a passionate advocate for financial literacy, creating educational videos and articles, and has been featured in the Kansas City Star, KC Parent, The Journal of Financial Planning, Manhattan Neighbors, The Register, Solutions, Investment Advisor Magazine, CNBC, and Kansas City PBS.
Jamie holds the CERTIFIED FINANCIAL PLANNER® designation, is a graduate of the Kansas State University Personal Financial Planning Program, and the author of Money Boss Mom: Helping Young Parents Be the “Boss” of Their Financial Future and the Milton the Money Savvy Pup children’s book series. Outside of work, she enjoys watching the K-State Wildcats and her kids’ soccer and baseball games. Her time is filled with hobbies including writing books, reading, traveling, and entertaining friends.
Scott Emley, CFP®
Senior Advisor
Scott comes to CGN Advisors as a Senior Advisor after more than 30 years in the wealth management and financial planning industry. He served as President of Professional Planning Services Inc. from 1997 until 2022. Prior to entering the financial services industry, Scott was a corporate pilot for ADM Milling Company in Salina and Koch Industries in Wichita. He holds a degree from Kansas State-Salina and has held the CFP® certification since 2001.
Having grown up in Manhattan, Scott has remained active in giving back to the community he loves. Over the years he has actively served on several boards and committees at his church and for several local non-profit agencies. He currently serves on the Board of Trustees at Greater Manhattan Community Foundation, the Board of Directors at Good Shepherd Homecare and Hospice, as well as the Board of Directors at Shepherd’s Crossing. He has served as President of the Manhattan Rotary Club and was recognized as Rotarian of the Year in 2016. In 2018, Scott was recognized as the Professional Advisor of the Year by the Greater Manhattan Community Foundation.
Scott and his wife, DeeAnn, enjoy spending time with their three children and six grandchildren. They split time between homes in Manhattan and The Woodlands, Texas. In his spare time, Scott loves to golf and travel.
Nicola Cyr, CFP®, EA
Director - Operations & Compliance
Nicola Cyr is the Director of Operations & Compliance at CGN Advisors, a Fee-Only, financial advisory firm based in Manhattan, Kansas. An advisor since 2017, Nicola utilizes her in-house tax preparation and planning proficiency to strengthen client relationships with their advisors and the firm as a whole. She appreciates the value and team approach CGN provides, allowing them to offer services in a range of complex planning areas without the need to outsource. Combining her affinity for educating people, financial puzzles, and a personal motivation for excellence, Nicola enjoys the challenge of balancing the quantitative “right answer” with the qualitative aspect of behavioral finance for each unique client situation.
Nicola holds a Bachelor of Science in Personal Financial Planning and a minor in English from Kansas State University, the CERTIFIED FINANCIAL PLANNER® certification, as well as the Enrolled Agent (EA) designation, which permits her to practice before the IRS. Prior to joining the CGN team, Nicola gained experience as a licensed State Farm Insurance saleswoman and as a research assistant for Stu Heckman, PhD, CFP®, assisting with research papers and development of undergraduate class content.
Nicola and her husband, Ryan, have two sons, Ezra and Elias, a daughter, Evangeline, and a faithful hound, Phoebe. Most of Nicola’s free time is spent with family, participating in her children’s extracurricular activities, and nurturing her passion for houseplants (owning and caring for 50+ between the office and home).
Justin Nichols, CFP®
Managing Principal - Operations
Justin Nichols is a Managing Principal - Operations at CGN Advisors, a Fee-Only, financial advisory firm based in Manhattan, Kansas. In his role, Justin is responsible for advisor development and onboarding, as well as ongoing operations. An advisor since 2003, he loves developing long-term relationships with clients, and thrives off helping them realize their personal finance goals, such as paying off student loans or retiring early. Justin is skilled at simplifying complex topics, and his clients are grateful to have a trusted financial partner who keeps their best interests at heart. He prioritizes listening to their concerns so they know their efforts will be collaborative, with full context and straightforward options that address all their questions and concerns.
Justin obtained a finance degree from Kansas State University and holds the CERTIFIED FINANCIAL PLANNER® designation. With a passion for financial education, Justin has served in a number of roles with various organizations, including more than six years teaching as an adjunct instructor in Kansas State University’s Personal Financial Planning program. Justin lives with his wife, Edee, and sons, Nate and Luke, in Manhattan, KS. He enjoys traveling with his family, spending time at the lake, snow skiing, and playing tennis a couple times per week. He volunteers at his church as well as for NAPFA, the large professional organization for Fee-Only financial planners.
Mike Greim, CIMA®
Managing Principal - Investments
Mike Greim is a Managing Principal - Investments at CGN Advisors, a Fee-Only, financial advisory firm based in Manhattan, Kansas. In his role, Mike is responsible for overseeing investment research and portfolio management. He finds joy in helping clients meet their objectives with quality, disciplined, and cost-effective solutions in a way that lets them focus on their passions. In the financial services industry since 1995, he believes that successful investment strategies require time, desire, knowledge, and discipline; his passion and dedication, along with the appropriate human touch, helps his clients stay the course regarding decisions about their portfolio.
Mike obtained a Bachelor of Science in Economics and a minor in finance from the University of Central Missouri and holds the Certified Investment Management Analyst® designation. Prior to co-founding CGN Advisors, Mike was the Chief Investment Officer for Landmark Bank in Columbia, Missouri, from 2001 to 2010, and then served in the same role for The Trust Company in Manhattan, Kansas, from 2010 to 2016. He and his wife, Tina, and their three children, Zack, Logan, and Bentley, enjoy relaxing at nearby lakes or rivers. A musician and vocalist, Mike enjoys playing a number of solo acoustic guitar shows around the Manhattan area each year. Whenever possible, he supports local nonprofits and educates others on how to do so as well.
Chad Chase, JD, CTFA
Managing Principal - Senior Advisor
Chad Chase, JD, CTFA is a Managing Principal - Senior Financial Advisor at CGN Advisors, a Fee-Only, financial advisory firm based in Manhattan, Kansas. CGN’s team of financial advisors is made up of native Midwesterners who are passionate about helping clients plan for the future. While prioritizing personal relationships with clients, Chad has a passion for financial education, helping them better understand their situation and why certain recommendations are made. He enjoys getting to know clients and their families and seeing how their partnership helps them realize their goals. To some extent, he’s also a nerd who really enjoys numbers and problem-solving.
Chad obtained an associate’s degree from Butler Community College, a finance degree from Kansas State University, and a Juris Doctor from University of Nebraska College of Law. He is also a graduate of the American Bankers Association Graduate Trust School and has obtained the Certified Trust & Financial Advisor certification from the Institute of Certified Bankers. Prior to entering the wealth management industry, Chad worked in commercial banking for four years in Kansas City and Derby, Kansas, and practiced law in Manhattan. Before co-founding CGN Advisors with his business partners, he served as Vice President & Trust Officer at The Trust Company of Manhattan, Kansas, providing his clients with financial advice, investment management, and trust administration services. 
Chad grew up on a 100-year-old ranch in Butler County, KS, which he still helps manage and operate. His wife, Segen, is a Manhattan native, a fellow KSU graduate, and a local physician practicing in internal medicine. They have two children, Solveig and Gantt. Both Chad and Segen are accomplished musicians and very active in the local music and art scene. In addition to music, he enjoys golf, basketball, KSU athletics, and traveling.