By Chad Chase, JD, CTFA
Beyond exchanging gifts with loved ones during the approaching holidays, it’s also a good time to reflect on how your wealth can make a lasting difference. That’s where financial giving with purpose comes in. It means aligning your charitable contributions with your personal values, your long-term goals, and your overall financial plan.
So whether you’ve been donating for decades or you’re just starting to explore meaningful philanthropy, intentional giving can help your dollars work harder and reach further.
Start With Your “Why”
The first step toward financial giving with purpose is clarity. Why do you want to give? Which causes truly resonate with you?
Lots of people give reactively, donating when a friend asks or when a charity’s message tugs at the heartstrings. There’s nothing wrong with that. But purposeful giving comes from identifying the issues that matter most to you and the kind of legacy you want to leave behind.
For some, that might mean supporting education or environmental causes. For others, it might be helping veterans, medical research, or local community programs. Once you define your “why,” giving becomes more fulfilling because it’s guided by your values instead of impulse.
And of course, strategic giving can come with potential tax advantages. Depending on how you choose to give, whether it’s cash donations, appreciated securities, donor-advised funds, or charitable trusts, you may be able to reduce your taxable income while increasing the amount that ultimately goes to your chosen causes.
Give With a Plan
You don’t have to be ultra-wealthy to make a meaningful difference. The key is consistency and planning.
Decide how much you’d like to give each year, and build it into your financial plan just as you would any other goal. Think of it as a “giving budget.” Maybe you prefer small recurring donations throughout the year, or perhaps a single larger contribution that aligns with your tax strategy.
If you’re still working, check whether your employer offers donation matching. It’s an easy way to double your impact without doubling your out-of-pocket cost.
And remember, generosity doesn’t always have to be financial. Donating your time or skills can be equally valuable. Many organizations benefit greatly from skilled volunteers, and giving your time often creates a deeper personal connection with the cause.
For small business owners or executives, incorporating charitable giving into your company’s culture, through sponsored events, employee donation matching, or service projects, can also foster engagement and strengthen your brand’s reputation for social responsibility.
Choose Charities That Align With Your Purpose
When practicing financial giving with purpose, it’s important to choose charities that truly reflect your values. Rather than donating to the most well-known organization, consider supporting causes where your dollars can make a tangible difference.
Ask yourself:
- What issues or communities do I feel most connected to?
- Do I want to make an immediate impact or support long-term change?
- Am I more passionate about local efforts or global initiatives?
Once you’ve narrowed your focus, research potential charities carefully. Not all organizations use donations the same way, so do your homework. Sites like the IRS Charity Database and GuideStar can help verify nonprofit status and provide insights into how donations are allocated.
When your giving aligns with your personal purpose, it becomes more than a financial transaction; it becomes an extension of who you are and what you stand for.
Tax-Smart Strategies for Purposeful Giving
At CGN Advisors, we often remind our clients that purposeful giving can be both personally rewarding and financially strategic. For example:
- As mentioned, donating appreciated securities instead of cash can help you avoid capital gains tax while maximizing the value of your gift.
- Qualified charitable distributions (QCDs) allow individuals age 70½ and older to donate directly from an IRA, potentially satisfying required minimum distributions (RMDs) without increasing taxable income.
- Donor-advised funds (DAFs) provide flexibility to contribute now and distribute later, helping you plan your giving around high-income years or liquidity events.
These strategies verify your generosity is structured in a way that helps both the recipient and your broader financial picture.
Ready to Create Your Own Plan for Financial Giving With Purpose?
At its core, financial giving with purpose means aligning your values, your finances, and your desire to make a difference. When done thoughtfully, your giving can support meaningful causes while also enhancing your overall financial plan.
The CGN Advisors team helps clients design charitable giving strategies that align with their goals, optimize tax benefits, and bring their personal values to life.
If you’re ready to explore financial giving with purpose, we’d be honored to help you create a plan that makes your generosity go further, for both you and the causes you care about.
To schedule a meeting, call (785) 340-3434.
About Chad
Chad Chase, JD, CTFA is a Managing Principal – Senior Financial Advisor at CGN Advisors, a Fee-Only, financial advisory firm based in Manhattan, Kansas. CGN’s team of financial advisors is made up of native Midwesterners who are passionate about helping clients plan for the future. While prioritizing personal relationships with clients, Chad has a passion for financial education, helping them better understand their situation and why certain recommendations are made. He enjoys getting to know clients and their families and seeing how their partnership helps them realize their goals. To some extent, he’s also a nerd who really enjoys numbers and problem-solving.
Chad obtained an associate’s degree from Butler Community College, a finance degree from Kansas State University, and a Juris Doctor from University of Nebraska College of Law. He is also a graduate of the American Bankers Association Graduate Trust School and has obtained the Certified Trust & Financial Advisor certification from the Institute of Certified Bankers. Prior to entering the wealth management industry, Chad worked in commercial banking for four years in Kansas City and Derby, Kansas, and practiced law in Manhattan. Before co-founding CGN Advisors with his business partners, he served as Vice President & Trust Officer at The Trust Company of Manhattan, Kansas, providing his clients with financial advice, investment management, and trust administration services.
Chad grew up on a 100-year old ranch in Butler County, KS, which he still helps manage and operate. His wife, Segen, is a Manhattan native, a fellow KSU graduate, and a local physician practicing in internal medicine. They have two children, Solveig and Gantt. Both Chad and Segen are accomplished musicians and very active in the local music and art scene. In addition to music, he enjoys golf, basketball, KSU athletics, and traveling. To learn more about Chad, connect with him on LinkedIn.
Investment advisory services are offered through CGN Advisors, LLC, a fee-only SEC registered investment advisor. Tel: (910) FEE-ONLY.
Investing involves substantial risk and has the potential for partial or complete loss of funds invested. Investments mentioned may not be suitable for all investors. Before investing in any investment product, potential investors should consult their financial or tax advisor, accountant, or attorney with regard to their specific situation. Information presented is for educational purposes only and does not intend to make an offer or solicitation for the sale or purchase of any specific securities, investments, or investment strategies.
The opinions expressed herein are those of certain CGN Advisors, LLC personnel and are subject to change without notice. The opinions referenced are as of the date of publication and are subject to revision due to changes in the market or economic conditions and may not necessarily come to pass. Any opinions, projections, or forward-looking statements expressed herein are solely those of the author, may differ from the views or opinions expressed by other areas of the firm, and are only for general informational purposes as of the date indicated.